Fitz Herrera (b. 1978) is an abstract artist hailing from Caloocan, Metro Manila. Formally trained at the University of the East - College Fine Arts where he majored in Advertising, Herrera worked at Universal Records as a graphic artist producing event posters, album covers and the likes. His earlier works won him some accolades including the Metrobank Art & Design Excellence (MADE) award where he landed at third place in 2004 among others. Eventually, Herrera found freedom in abstraction and it is also where he gained critical attention to his illustrious career.